The Vintners’ Federation of Ireland (VFI) has appointed Brian Foley as its new Communications and Public Affairs Manager.

Brian has 20 years’ experience in the media & communications sector, initially as editor of a number of trade magazines and more recently as communications consultant with the Construction Industry Federation.

Following his appointment, he will work closely with VFI Chief Executive Padraig Cribben to increase the profile of the pub sector to better reflect its status at the heart of Irish life and as a place that in poll after poll tourists name as one of the main reasons they visit Ireland.

Initially he will be focusing on a new digital strategy and driving internal communications with the VFI’s 4,000 members.