Coca-Cola HBC Ireland has launched its 13th annual Designated Driver campaign 2017. The aim of the campaign is to encourage people across the island of Ireland to give the ‘Gift of a Lift’ to friends and loved-ones this Christmas, by staying sober on nights out to ensure they get home safely.
To support these selfless designated drivers this season, Coca-Cola will offer two free drinks from the Coca-Cola range or an alcohol-free ‘Coketail’ that can be redeemed in participating bars and restaurants across Ireland and Northern Ireland.
Mayo All-Ireland Football finalist Aidan O’Shea has got together with fellow GAA stars to front this year’s campaign including Dublin’s Paul Flynn; Galway’s Gearoid McInerney; Waterford’s Austin Gleeson, and Ulster and Ireland rugby star Craig Gilroy.
Aidan O’Shea, campaign ambassador, said,
“Christmas is a time when we all like to catch up with loved one. It’s an opportunity to go out with friends and family who you don’t see as often as you would like throughout the year. Nights out are a big part of the season but, let’s face it, getting home can sometimes be a challenge!
“Being a designated driver is one of the best gifts you can give over the holiday season to help keep your mates safe, and it doesn’t cost a thing. Given my sporting commitments, I’m often the designated driver but I certainly appreciate it when the favour is returned.
“I’m delighted to support Coca-Cola with this campaign; helping to get the word out to encourage everyone to give the gift of a lift this Christmas. If you are the designated driver, be sure to claim your two free drinks – for more information visit designateddriver.ie.”
This year Coca-Cola is also making it even easier for designated drivers to claim their free drinks – with digital vouchers that can be stored in the mobile wallet app on their smart phones. The vouchers are available by free texting Coca-Cola to 50015 in Republic of Ireland throughout the festive season. You can also scan a QR code displayed in participating bars and restaurants around the region, making it as easy as possible to redeem your vouchers on your night out!
For more information and to find out how you can download your free vouchers click HERE
