Fáilte Ireland launch Taste the Island Programme
Details of the Taste the Island Details programme, which includes more than 600 food and drink-related events and experiences across the country, along with a new all-island marketing campaign, have been revealed by Fáilte Ireland, the National Tourism Development Authority, with the support of Irish TV Presenter Angela Scanlon.
‘Taste the Island’ is an all-island initiative that will significantly enhance Ireland’s reputation for its food and drink experiences. It is a three-year programme developed by Fáilte Ireland in conjunction with Tourism Northern Ireland and Tourism Ireland.
Speaking about ‘Taste the Island’ Minister of State for Tourism and Sport, Brendan Griffin emphasised – “I am delighted to see ‘Taste the Island’ come to life today as the new programme is unveiled. This is one of the first all-island tourism initiatives to take place in recent years, and I am confident that the collaboration between Fáilte Ireland, Tourism Northern Ireland and Tourism Ireland will ensure that Taste the Island has a positive impact on Ireland’s reputation for providing unique and unforgettable food and drink experiences across the island of Ireland.”
Transforming Ireland into a series of food and drink experiences and encouraging people to pull up a seat and join Ireland’s table, the line-up will feature over 600 unique food trails, festivals and dining experiences, taking place across the nation and developed by world-renowned Irish chefs, producers and craftspeople.
The initiative is the first of its kind for Ireland and will take place from September 6th to November 30th, beginning with the well-known festival ‘A Taste of West Cork’. The 12-week celebration will be supported by a brand-new marketing campaign for the whole island which kicked off on Monday, 19th August.
Speaking today, Paul Kelly, CEO Fáilte Ireland said – “Food and drink play an intrinsic role in the visitor experience and account for 35% of overseas tourism revenue – this equates to €2bn, making it a critical contributor to the strong exchequer returns the tourism industry delivers. Indeed, our own research tells us that tourists are not always aware of our high-quality produce and sustainability credentials around our food and drink before visiting here. ‘Taste the Island’ aims to address this lack of awareness, which will in turn play a role in visitors’ destination choices and contribute to their experience of Irish culture. Furthermore, scheduling ‘Taste the Island’ across Ireland’s off-peak season will give Irish tourism businesses across the country the opportunity to leverage a greater share of tourists during traditionally quieter periods.”
VFI Chief Executive Padraig Cribben is on record as saying Taste the Island will “The Taste also create significant opportunities VFI members involved in food”.
Over the next three years, Taste the Island’s three-year programme will illustrate how many unique and exciting ways holidaymakers in Ireland can experience local produce under five pillars:
- Taste of Place – local cafés, restaurants and bars will be serving up local and seasonal focused dishes and pairings.
- Meet the Maker – giving visitors the opportunity to meet with the custodians of Ireland’s fantastic produce and learn more about how it goes from place to plate.
- Make it Yourself – hands on experiences with cookery schools, food producers, distilleries and more to find out how to recreate local dishes.
- Trails and Networks – take to some of Ireland’s unique and charming food trails.
- Festivals and Events – A number of new and existing festivals will become part of ‘Taste the Island’ including; A Taste of West Cork, Púca, Leitrim Boxty festival and a brand-new Festival of Honey taking place in Wexford.
Find out more about ‘Taste the Island’ Click HERE