Revival Festival in Listowel is the brainchild of eight local VFI publicans.

The idea for a festival came about after local VFI members discussed how best to promote the town and its pubs. A festival event was viewed as the best solution and the eight publicans decided to band together to organise the event.

How do publicans organise such a massive undertaking and what can other VFI members across the country learn from the experience? We spoke to three of the Listowel publicans to find out: