Coca-Cola’s Designated Driver Campaign back for Christmas

For the 19th year in a row, Coca-Cola HBC’s Designated Driver campaign is back to reward those drivers who get loved ones home safely after a night out. With a 33%* increase in deaths on our roads so far this year, planning your route home and potentially being the Designated Driver has never been more important.

To reward those unsung heroes of Christmas who gift their friends a lift, the Coca-Cola Designated Driver is back in over 350 participating venues across Ireland and Northern Ireland. Drivers can grab two soft drinks from the Coca-Cola range for free, by simply make themselves known to bar staff.

Pictured at the launch of the initiative were VFI President John Clendennen with influencer and broadcast Miriam Mullins and Minister of State at the Department of Transport and at the Department of Environment, Climate and Communications, Jack Chambers, TD.

Speaking at the launch of the Coca-Cola Designated Driver campaign, Minister of State at the Department of Transport and at the Department of Environment, Climate and Communications, Jack Chambers, TD, said:  I’m delighted to launch the 19th Designated Driver campaign. After many years of making progress reducing roads deaths and making our roads safer, we have seen a really concerning trend in recent years and 2023 has proven to be an incredibly tragic year on our roads. Unfortunately, 166 deaths have occurred on our roads already this year, an increase from 132 compared to the same period in 2022. We are doing everything we can to reduce road deaths and prevent further tragedies from devastating families, friends and communities. The Designated Driver campaign encourages safe behaviour, recognises that staying sober should be celebrated and rewards those that get their loved ones home safe.”

Designated Driver is supported by the Department of Transport, the Road Safety Authority, An Garda Síochána, Drinkaware, Licenced Vintners Federation, Vintners Federation of Ireland, Irish Hotels Federation and Restaurants Association of Ireland in the Republic of Ireland.

Designated drivers can avail of the two free soft drinks from the Coca-Cola range by simply making themselves known to bar staff at participating venues. Drinks from the range include Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Sprite, Deep RiverRock and Fruice.

Publicans are encouraged to talk to their Coca Cola rep for more details about the campaign.

For more information on Designated Driver 2022 and details of participating venues visit www.coca-cola.ie/designated-driver

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