A new food programme developed by Failte Ireland in partnership with the Vintners Federation of Ireland (VFI) is training publicans about the possibilities of of providing great Irish food and drink experiences in pubs across the country with a focus on innovation, locally sourced produce and value for money.

The ‘Grow Your Food Programme’ is a day-long workshop aimed at VFI members who wish to enhance their food and drink offering through a broader understanding of local sourcing along with crafting the story of their pub. The course also ensures participants are equipped with the know-how and tools to optimise profits whilst offering a high quality food and drink experience.

Already the feedback from VFI members is extremely positive about the workshop, with many stating the course gave them a renewed focus and energy for bringing their food offer to the next level.

A number of participants say the module on digital storytelling is particularly useful, with case studies and ‘best practise’ examples from other pubs utilised to provide a deeper understanding of how publicans can learn to tell their story and connect with customers.

Padraig Cribben, Chief Executive, VFI, says:

“The ‘Grow your Food Reputation’ programme developed in partnership with Fáilte Ireland is a day-long workshop that allows publicans to spend time ‘on’ their business instead of ‘in’ their business. A strategic approach to food is essential for both experienced and novice food pubs. The case studies utilised throughout the workshop are full of practical tips from publicans around Ireland who are more than happy to share their wisdom with our members.

 “We are excited by the opportunities the programme will offer VFI members who are eager to enhance their food business.”

 Paul Keeley, Director of Commercial Development at Fáilte Ireland said:

“Ireland’s food and drink offering has a significant role to play in contributing to the value of Irish tourism: enhancing visitor experiences, increasing and improving the visitor’s overall stay and growing spend. The whole area of ‘Food Tourism’ has grown in importance over the last decade with high quality local experiences now a major contributor to a visitor’s holiday satisfaction. The implementation of the ‘Grow your Food Reputation Programme’ is providing pubs with a leading role to play in delivering on these great experiences.”

The ‘Grow your Food Reputation’ programme is continuing throughout venues in Ireland until mid-November 2018. Publicans interested in further information can contact VFI HQ at 01 492 3400 or email [email protected]

Locations and venues for remaining workshops: