The Future for Pubs Forum: Building a Resilient Pub Industry
On October 1st 2024, the VFI hosted the Future for Pubs Forum, a dynamic gathering of industry leaders, publicans and experts focused on charting a sustainable path forward for the Irish pub sector. Held amidst the backdrop of evolving consumer trends and rising operational costs, the forum offered valuable insights, discussions, and strategic recommendations to help publicans navigate the challenges ahead.
One of the forum’s key themes was the changing landscape of food service in Irish pubs. Blathnaid Bergin from The Business of Food presented on the future of pub food, encouraging publicans to embrace high-quality, locally-sourced ingredients and create memorable dining experiences. With Irish pubs recognised globally as cultural icons, Bergin highlighted the opportunity to tap into “food as a community hub,” suggesting that pubs can attract both locals and tourists by offering authentic Irish dishes that showcase Ireland’s rich culinary heritage. From artisanal cheese boards to regional seafood and even pizza collaborations, the discussion underscored that pubs have the power to make Irish food a central part of their brand.
Ali Dunworth, a writer and journalist with a background in hospitality, spoke on the power of storytelling to amplify a pub’s unique identity. She emphasised that every pub has a story, rooted in history, community, or local culture and encouraged publicans to share their story as a way to build stronger connections with customers. Her insights included practical tips on using social media effectively and leveraging everyday events, décor and menu items to tell a story that resonates with patrons.
The forum also explored the changing consumer expectations and trends. Philip Montgomery from CGA highlighted recent data showing shifts in drinking preferences, with consumers now favouring quality over quantity and seeking value. Rising costs of living and increased health consciousness mean that pubs need to adapt by offering no- and low-alcohol options, premium experiences and value-driven promotions. These changes reflect a growing need for pubs to diversify their offerings, meeting patrons’ demand for healthier, cost-effective and unique experiences.
Throughout the event, attendees engaged in lively discussions on operational pressures like rising energy costs, labour challenges and compliance with new regulations. VFI President John Clendennen highlighted the federation’s ongoing work to advocate for members, including calls for additional government support through relief on excise duty and VAT. The President reaffirmed that, as the pub sector continues to face headwinds, the VFI remains committed to lobbying for measures that ensure the viability of Irish pubs.
The Future for Pubs Forum ultimately underscored that the road ahead will require adaptability, innovation and a willingness to embrace new trends while staying true to the core values that make Irish pubs unique. As the VFI looks toward 2025, events like the Future for Pubs Forum will continue to play a pivotal role in equipping members with the tools and knowledge they need to thrive in a challenging environment.